Overview: Conducted a Choice Based Conjoint (CBC) experiment using Sawtooth Discover to analyze dating preferences among young adults aged 21-25 in Austin, TX. The study presented participants with hypothetical dating profiles across five attributes to determine which partner characteristics drive the most preference.

Responsibilities: Survey design and attribute selection, data collection, utility score analysis and interpretation of results across height, income, activity level, hobbies, and college major, analysis of the "None" option findings, and contribution to the presentation's design and delivery.

Technologies Used: Sawtooth Discover, Canva.