OVERVIEW: Conducted a Choice Based Conjoint (CBC) experiment using Sawtooth Discover to analyze dating preferences among young adults aged 21-25 in Austin, Texas. The study presented participants with hypothetical dating profiles across five attributes to determine which partner characteristics drive the most preference.

RESPONSIBILITIES: Survey design and attribute selection; data collection; utility score analysis and interpretation of results across height, income, activity level, hobbies, and college major; analysis of the None option findings; and contribution to the presentation's design and delivery.

TECHNOLOGIES USED: Sawtooth Discover, Canva.