OVERVIEW: Developed a digital marketing proposal for Insomnia Cookies built around an unowned positioning territory the "decompression moment". Conducted customer interviews, JTBD analysis, and competitive mapping to define the opportunity, then translated it into an integrated campaign across SEM, SEO/AIO, website, email, social, influencer, and paid media.

RESPONSIBILITIES: Customer interview synthesis, persona development, competitor matrix, website CRO audit and page flow, social media audit, SEO/AIO question inventory, KPI framework, and full presentation design.

TECHNOLOGIES USED: Canva.