Overview: Developed a comprehensive brand growth strategy for Warby Parker, identifying a key perception gap: while women make up 77% of their Instagram following, they represent only 35% of buyers. Our strategy centered on repositioning the brand to appeal to professional women aged 35-44 without alienating existing male customers, supported by a 3C analysis, Ansoff Matrix, two detailed customer personas, CLV modeling, a phased go-to-market roadmap, and a $2.85M budget with projected Year 1 net profit impact of $7.4M.

Responsibilities: Environmental scan and competitor analysis, customer persona development, CLV and ROI modeling, go-to-market strategy and phased campaign roadmap, market sizing, and sole designer and creator of the full presentation deck.